
The Focused Health Program is built around voluntary participation because an individual’s readiness to change is the driving force behind long-lasting behavior modification.
We engage people to enroll in a variety of ways. For example, our team goes on-site to host events for employees. During these informal sessions and appearances, our account representatives explain the program, focus on its healthy benefits and invite enrollment. This type of personal, high-touch communication clarifies the advantages of the Focused Health Program and gives employees a sense of control over their health needs.
We also communicate through direct mail, e-mail, employee newsletters, custom websites and wherever your covered lives are learning about health benefits. It is vital to encourage participation among family members as well as employees, so invitations to join are sent out frequently when the program is launched. The Focused Health team assumes 100% of the costs and responsibility for these outreach activities because we want to generate rapid enrollment throughout your population.
And our outreach efforts pay off. For example, when the program was launched at a financial services firm, our enrollment invitations achieved a 20% penetration of the eligible chronic population within the first 45 days.
The Focused Health Program has proven to be extremely popular with people of all ages and has generated employee and union goodwill for participating employers.